Jun 14, 2023

Good morning, Marketer, customer experiences are learning experiences.

The pandemic was a time of dramatic change for Shake Shack. It was faced with rapidly changing and complex customer needs. Today, we take a look at how the burger chain continues to measure and respond to customer feedback as they expand across the U.S. and around the world. By listening closely to customers, Shake Shack found their sweet spot.

The company’s experience with rapid change in 2020 was about providing more digital channels for remote and contactless ordering. A new focus is drive thru, with more customers back out on the open road. Regardless of the change, marketers are adjusting experience with more than a gut impression. They have data and customer feedback as key ingredients in their winning recipe.

Chris Wood,
Editor

DB-0612-Hoovers_BudgetShock_300x250_Static_SalesAcceleration_Trial_TryHooversFree

Customer experience

How Shake Shack measures experience and activates customer insights

The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores.

Marketing artificial intelligence (AI)

4 AI categories impacting marketing: Predictive analytics

The-4-categories-of-AI-that-impact-marketing-Predictive-analytics

While this area of AI has been around long enough, it shouldn't be a substitute for strategic oversight by humans.

Email marketing

Email marketers: What’s on your vacation to-do list?

Just as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off.

Customer experience

Unlock the magic of high-converting landing pages.

No magic wand required, just our expert insights. Join us in our upcoming webinar, where we will demystify the art of crafting high-converting landing pages. Learn tried and tested design strategies, how to apply data-driven decisions, and the essentials of continuous testing and refinement.

Reserve your spot today!