Shani Hilton leads a video team of 50 people as BuzzFeed News translates its journalism for the small and big screen. But don't call it a pivot to video.

Apple, Spotify, Facebook and Pinterest banned Infowars from their platforms, but Alex Jones still appeared on Twitter's Periscope and can still voice his views on his own mobile apps as well as Gab, a social media platform popular with people on the far-right.

For Digiday+ members: To boost the time readers spend watching videos per session, The New York Times is releasing several episodes of a show to its site together to get people to stick around longer.

Nordic publisher Schibsted tested six-second ads on VGTV and found that although they increased brand awareness, there was a lack of demand by marketers for the format compared to 15-second ads.

Discover how senior entertainment executives are keeping ahead of shifting consumer behaviors, new business models and more at Hot Topic: The Future of Entertainment. Register now to join us there on Oct. 25 in Los Angeles.

 

Shani Hilton is driving BuzzFeed News' video gamble

Lucia Moses

BuzzFeed News has a 50-person team devoted to creating shows, but don’t call it a pivot to video.

Platforms quickly pile on Infowars ban, but Alex Jones still has plenty of places to shout

Kerry Flynn

Major tech platforms cracked down on the conspiracy theorist, but he continues to find a platform on Twitter and Periscope.

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How The New York Times is encouraging binge-watching of its short-form videos

Sahil Patel

The New York Times wants more people to watch its videos and spend more time per session with those videos.

What Schibsted tabloid VGTV learned from testing six-second ads

Lucinda Southern

Shorter ads have paid off in revenue, but adoption continues to be a challenge, with only 5 percent of the ads VGTV gets from advertisers being six seconds.

From marketplace to publisher - how Artsy tapped its user data to bring art to the people

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The three key digital marketing trends ad agencies need to master

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August 6, 2018
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ITP Media Group
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