Brokers and sales coaches give their take on how to handle these common dilemmas in the course of your work.

Seth Richtsmeier explains eight ways marketers can generate leads via social media, including hosting live events, posting video testimonials and running contests. Other tips include using targeted social ads, referral campaigns and video content.

Jose Maldonado, founder of Detroit-based agency Pink Teddy, talks in this podcast about opening the shop and why the agency defines itself as "an empathic agency that creates work with purpose for people who care." Maldonado explains the agency's empathetic approach to creating work with purpose and engaging authentically with communities on social.

Even the most talented leaders may not always make the best decisions for their businesses, writes Tyler King, CEO of Assuras, a management consulting firm. Among the ways that leaders go wrong are failing to include employees in decision-making, being overly hesitant to take risks and engaging in perfectionism or overthinking, King writes.

For last-minute Halloween shoppers, provide these DIY tips for staging a family-friendly homemade haunt. (Hint: Tell them to hold onto those empty toilet paper tubes!)

Florida areas in the vicinity of the path of Hurricane Ian are attracting homebuyers seeking bargains after years of surging prices. "I haven't had anyone reach out who wants to stop their home search," said Kelly Baldwin, an agent for Coldwell Banker in Longboat Key.

The National Association of Home Builders/Wells Fargo gauge of homebuilder sentiment fell once again in October, marking the 10th consecutive month of decline. The gauge dropped to a reading of 38, its lowest level since May 2020.

You're the primary safeguard protecting your customers from fraud schemes and cyber threats. So, you need to be able to spot the signs that they may be in the crosshairs of a scammer.

Landis, a startup that provides a path to homeownership for renters, has raised an additional $40 million from venture investors. Clients work with real estate agents to identify the right home, then Landis will buy the home and rent it to the clients while helping them qualify for a mortgage to buy the property.

Before you decide on a cause to support, take the time to understand the help your neighbors need most. Listen as two REALTORS® who lead charitable organizations explain how they chose where to donate their time and money in this episode of Drive With NAR.

Tenants' rights activists are increasingly organizing around policies such as rent control in cities outside of expensive coastal markets, such as Kansas City, Mo., where rents have risen 8.5% from a year ago. Activists say tenants, stung by rising rents, are quickly becoming a voting bloc in unlikely smaller cities.

The Federal Reserve cannot suspend its monetary policy campaign once its interest rate reaches 4.5% to 4.75% if inflation is still gathering momentum, Federal Reserve Bank of Minneapolis President Neel Kashkari says. "Core services inflation -- which is the stickiest of all -- keeps climbing, and we keep getting surprised on the upside," Kashkari says.