Sidra here, your virtual BFF, coming at you with a Hack Marketing Newsletter 💚
Building your brand name is all about building relationships with your audience. You might represent a business, or want to boost your personal brand, or are a life-long student learning how to get better at branding. We've got your back!

Brand Familiarity Leads to Brand Loyalty

Why did Elon Musk buy Twitter at a loss? Some people might say vanity. Some people might say "save democracy". But we at HackerNoon think that it is literally the billionaire's expensive business investment in his very own personal brand, and associated businesses. It's his "media buy", so to speak. Just ask anybody who logs in to X lately. It does feel like every other Tweet is another one of his antics.

So while not everybody can gather the brand loyalty the same way the literal richest man on Earth does (nor should you!), we can learn a lesson or two: Brand Recalls Matters. Familiarity Breeds Loyalty. And that's why, you need to get your brand story out now!

1. What's a Business Blogging (previously, Brand-as-author) Account?

As a contributor-driven publication, HackerNoon accepts submissions from both individuals (free) and brands (costs money!) A Brand-as-Author Account is your Company's Business Blog on HackerNoon with 100% customizable logo, tagline, a newsletter subscription box for interested readers, reading time stats, socials, and most importantly, your brand's blog posts, sortable by most popular, or latest.

4000+ good companies have been using Hacker Noon to publish and/or republish their blog posts, press releases, and technology updates, since 2016!

Need another reason? The trial BAA credit could be free 🙌

2. Why Publish your Brand's Story on HackerNoon?

Viewership - Showcase your story to a 4M+ (monthly) tech audience and rank higher on search engines with key words of your choice

Validation - Over 50% submissions to Hacker Noon get rejected. If you cross this chasm, you've earned the rights to brag about it.

Distribution - Once we hit the 'Publish' button on a story, it gets distributed via email, across multiple tags, social media channels, RSS, text-to-voice podcasts, websites, and more! Plus, we translate the stories into 12 different languages, with unique URLs!

3. How to sign up for a Business Blogging Account?

The same way anyone sign up for a HackerNoon account, via our Signup page! It's easy, & free :-) We recommend you claim your handle & business name before anyone else does.
🆕 🆕🆕 If you're already logged in on Google, we now offer one-tap-signup for all google account holders!

4. If my story gets rejected, does this mean my story credit is wasted?

No. Your credit is not consumed until your story is published!

5. Do my brand credits have an expiration date?

All business blogging credits have lifetime validity!

6. Where do our brand stories show?

On HackerNoon alone, when your story is published, it will appear in up to 23 different places!

It will appear on your brand page and our main page under the parent category, such as #ai, #cybersecurity, or #programing. There are 22 such categories that umbrella the entire HackerNoon library.

It will also appear on 8 tagged pages relevant to your story, such as blockchain-technology, future-of-ai, or business-strategy. There are over 50,000 tag pages on HackerNoon!

Premium stories will appear on 12 translated pages, so your stories get more readership from people whose first language might not be English!

Last but not least, the story is live forever on the blockchain (click the button "permanent on arweave" at the end of any story), and on our terminal page (your blog post, but for geeks!)

7. Can I see the stats on my stories' performance?

Yes, you can check the number of clicks, reads, and reading time on the stats dashboard for each story, as well as comments/reactions on your stories, and around-the-web mentions, if any.

8. Does republishing hurt our website's ranking?

In case you republish your old blog posts on HackerNoon, our editors add new headlines and insert canonical links to the source.
This means that your story shall appear twice on SERPs but all of that link-juice goes to the source, provided that you've paid for this privilege :-)

9. How long does it take to publish our story?

3-5 days for sure, but sooner if you wish :-)

10. What are the charges/packages for Business Blogging on HackerNoon?

If you only look to publish your own PERSONAL story as an individual, it's free forever on HackerNoon 💚 Simply click write, and create a draft.
If you are interested in promoting your personal brand or your business, all our pricings are listed here. Prices range from $299 a credit to $650 a credit. But if you are: 1. a nonprofit, or 2. an enterprise looking for better deals, you can always book a meeting with us to get your custom quote.

Until next time,

This has been Sidra Ijaz, from HackerNoon, your virtual BFF ❤️