Shawne's TV Guide, December 13, 2011

Date: December 13, 2011 Shawne’s TV Guide http://www.facebook.com/ShawneTV Hi Everyone, What are you broadcasting? Whether you’re networking at an event, posting in social media, pitching TV and radio, or creating word of mouth marketing, here are tips, tools and strategies for relationship marketing that grows your business, your non-profit and your career. Love this newsletter? Please pass it on through good gossip! Joy, Shawne ************************************************** - Generating News - Media Magnets - Give a Little, Get a Lot - What Are You Broadcasting? - Generating Conversations ************************************************** Generating News ************************************************** Newsrooms across the country are on the lookout for news stories: -2012 Trends ... any industry, any topic, any trend. Reporters are focused on forecasting for the new year. -What about year-end tax advice? Such as: is now the time to buy a new truck for your business; investors selling losing stock; or should homeowners buy windows and energy savers for the home for tax credit. -Relationship experts – pitch dealing with in-laws, divorced families, different faiths, depression at the holidays. The list goes on and on. ************************************************** Give a Little, Get a Lot ************************************************** If you follow this newsletter or have been to any of my trainings, you know I'm a big advocate of personal and professional development. It's simply what communication leaders do. Here's a professional growth opportunity that is all about the cycle of reciprocity. Have you ever wished Groupon offered insane deals on personal and professional development programs for your business and career? Well, wish no more. For a limited time during the holidays, Give A Little Get A Lot is offering best-selling personal and business development programs at better than Groupon discounts with 100% of the profits going to educating a child in need through the Unstoppable Foundation. This is an unprecedented opportunity to transform your life and 100% of the proceeds go to help the life of a child in Africa. Take 30 seconds and find out how YOU can Give A Little and GET a lot. http://bit.ly/tJVQ5F ************************************************** Media Magnets ************************************************** Thanks for posting your coverage on our Facebook community page (www.facebook.com/shawnetv). It’s a great tool for others to learn and to get some free advice. Shout out to my new fave reporter Wendy Clem. I have had lots of stories written on Media Mastery Bootcamp and this one is exquisite: http://exm.nr/tkup5Y Here's coverage from past bootcamp participant Toronto-based organizer Clare Kumar: http://bit.ly/vQm6QN Wow!!!!!!!!!!! First of all nearly 12 minutes???? Priceless coverage. That is worth thousands and thousands of dollars in free advertising. Clare says: "I seeded a takeaway with my logo and website. It got a pretty good response. I'm back to tape next week on Packing Away the Holidays and it looks like I might be a regular in the new year! Also got asked to a casting call for a new show. Thanks for all your feedback at bootcamp." Couple of things ... when you know all the rules you can break them. One of my biggest rules is not to mention your website – let the reporter do it. BUT! When you get so comfortable on camera and YOUR desperation is gone, you can break all the rules in a powerful way, which is what Clare did when she mentioned her website. Did you notice Clare plugged the show's website, too? Brilliant!! What else? TV host Marilyn is a very engaged host and Clare ping ponged conversationally (cycle of reciprocity) with Marilyn exquisitely. Clare didn't miss a beat. This is one of the best on-cameras I've seen from someone I've worked with. Only tweeking? Notice the words "I think." You want that gone from your vocabulary. Clare is so ready for the big league. She IS the big league. Congrats, star. As you receive TV, print, radio or blogging coverage, post it here: www.facebook.com/shawnetv Our media savvy community will help word-of-mouth your coverage and you could be featured like Clare in my newsletter, which reaches thousands across the globe. Want to find out more about Media Mastery Bootcamp? Prices go up in the new year. You can still receive 2011 pricing: Head here: http://mediamasterybootcamp.com/ ************************************************** What Are You Broadcasting? ************************************************** What are you broadcasting? What is the signal or message you’re constantly sending to bosses, clients, patients, volunteers? You’re constantly selling whether you’re aware of it or not. Check out my latest video blog on Engaging on Facebook. It’s not about how many follow you, it’s not about how great your graphics are. It’s all about ENGAGEMENT. People do business with people they like. People follow and engage with people they like. How likeable are you? http://bit.ly/vBFRYj ************************************************** Generating Conversations ************************************************** How's your faith right now during the holidays? Are things not exactly as you want them in your business or career? Do you have some fear around money, your business, your family? Take a deep breath and let things be exactly as they are. Forgive yourself, just in this moment, for everything NOT being perfect. "Perfection is overrated. It's less pressure and more peaceful to be authentically and lovingly flawed." Shawne Duperon Thanks for letting me contribute, Shawne Consider that social media & traditional media topics are a result of networking, cultural gossip and word of mouth marketing. Being strategically conscious of your everyday conversations in your personal and professional life will grow your business, career and non-profit. Shawne Duperon www.ShawneTV.com Networking, Media & Gossip Expert www.facebook.com/ShawneTV ShawneTV 29558 English Way Novi, MI 48377 1-877-759-4599 ************************************************** PERMISSION TO REPRINT: ************************************************** You may reprint any items from "Shawne’s TV Guide" in your own print or electronic newsletter. When you do, please include the following paragraph: "Reprinted from Shawne's TV Guide. 6-Time EMMY® winner Shawne Duperon travels the globe speaking and training on the theme of “What are you Broadcasting?” in business. Connect with her on www.facebook.com/ShawneTV. Subscribe at www.ShawneTV.com." © Copyright 2011 Shawne Duperon, ShawneTV Inc. ShawneTV 29558 English Way Novi, MI 48377 US If you no longer wish to receive communication from us: http://autocontactor.com/o?r=6649dadb4aa848c7bd75cd9fd7842c42 To update your contact information: http://autocontactor.com/o?c=1&r=6649dadb4aa848c7bd75cd9fd7842c42