ShawneTV Guide: May 8, 2013

May 8, 2013 Shawne’s TV Guide http://shawnetv.com/ Video of the day! Raccoon high wire Act. :>) http://bitly.com/10msg22 Hi Everyone, What are you broadcasting? What signal are you transmitting in business? Whether you’re networking, posting, pitching TV and radio, or becoming exquisite during a media interview, here are tips, tools and strategies to grow your business, your non-profit and your career. Love this newsletter? Pass it on through good gossip! Joy, Shawne ************************************************** - Generating News - Media Magnets - Creating Compelling LinkedIn Profile Copy - Generating Conversations ************************************************** Generating News ************************************************** Newsrooms across the country are on the lookout for news stories: -Mother's Day! Producers are on the lookout for mother's day gifts. One of my personal faves was when I did a story on a daughter giving her mother a mammogram for Mother's Day because mom couldn't afford it. Wow! -Spring sports. Pitch anything sports-related with statistics. Such as if you're a health expert: 50% of sports injuries occur because players aren't warmed up, then offer three fast tips to avoid injuries. -Anything gardening/lawn. Ways to plant daisies, get rid of weeds fast, best lawn fertilizers. Remember this DOESN'T have to be your business expertise. Go pitch and have some fun. -Got a numerical anniversary? Media loves this. Such as your local golf course celebrates its 5,000th customer by giving her free golf lessons for a year. Make the prize fun and visual. ************************************************** Media Magnets ************************************************** Thanks for sharing your media coverage. It’s a great tool for others to learn and to get some free advice. Here is some coverage from past Media Mastery Bootcamp participants … Let's start with Dawn Luptowski from SERVPRO, a restoration company. This was the BEST advertising they could have EVER received during a big flood!! Watch, it's the second story of this team coverage. http://bitly.com/10mtc6B Congrats Dawn – amazing coverage, amazing timing. Check out golf pro Scott Seifferlein. Can you tell he was completely thrown for a loop? http://on.wzzm.com/ZERGTP The reporter was asking questions he DIDN'T expect and he did fantastic! You would never know that he had to dance on his feet. This nearly 5-minute spot even included the reporter talking about his book with Donald Trump. You don't have to pitch your book. It's much more impactful when the reporter does. Fantastic, Scott. Same reporter on the west side of Michigan interviewed psychologist Dr. Matthew Clark, promoting kindness. Check it out: http://on.wzzm.com/13tBad1 First, notice the level of confidence Matthew exhibits on camera. Dang he has gotten soooo good. He no longer purchases advertising. He is on several weekly TV news shows for free and his business is rocking. Also, notice the story he is generating. Kindness!!! Yes, you can pitch your passion and make a difference in the stories that people see on TV news. It's so inspiring to see a move toward more positive stories. Double bonus? He even mentioned my project, Project: Forgive. How cool when others bring energy to YOUR cause. And ... fantastic online coverage for Dr. Fab Mancini: http://bitly.com/ZERYKt This high-traffic blog featured his expertise and his book. Excellent. Systems expert Lisa Mininni is featured on the Rain Maker blog as the Readers' Choice Award – another high-traffic blog: http://bitly.com/10ECsNC Fab endorsement. Congrats, Lisa. As you receive TV, print, radio or blogging coverage, email a link to hily@shawnetv.com. Our media savvy community will help word-of-mouth your coverage and you could make it to this newsletter, which reaches thousands across the globe. Ready to attend Media Mastery Bootcamp? We hold them only once a year. The next one is August 22 and 23, 2013 in Detroit. Thanks to our sponsors HAP, Davenport University and WBENC, for making the two-day training exquisitely affordable. We fill up. Head here to get more info: http://mediamasterybootcamp.com/ ************************************************** Creating Compelling LinkedIn Profile Copy ************************************************** If you've attended any of my webinars, you know they're fast-paced, a lot of fun with NO NOTE TAKING! You absorb and receive the cliff notes after the class. This one dives deep on writing an exquisite LinkedIn Profile. Most business folk don't know the formula for copy-writing a fantastic LinkedIn profile that's authentic, compelling and drives people to connect and work with you. I do. This is a copy-writing class, not a tech class. If this resonates, please join me. If the time doesn't work for you, sign up anyway. I'm recording it, and you'll get the recording within 48 hours after the call. http://shawnetv.com/linkedin-webinar ************************************************** Generating Conversations ************************************************** Kindness ... it’s the one thing you tend to remember, ESPECIALLY in business. Has someone gone out of their way to be kind to you? Pop a personal handwritten note in the mail. And/or go out of your way today to be kind to someone in business. Endorse them at an event, give them a discount on their order or do a special shout out in social media. "Three things in human life are important. The first is to be kind. The second is to be kind. The third is to be kind." – Henry James Thanks for letting me contribute, Shawne Consider that you are your own TV station. You're broadcasting a signal whether you're networking, presenting, posting on Facebook or being interviewed by the media. Being relationship focused, coupled with being authentically charismatic in the moment are two of the defining keys to success. Shawne Duperon, Media Coach and Communication Expert http://www.ShawneTV.com http://www.facebook.com/ShawneTV ShawneTV 29558 English Way Novi, MI 48377 1-877-759-4599 ************************************************** PERMISSION TO REPRINT: ************************************************** You may reprint any items from "Shawne’s TV Guide" in your own print or electronic newsletter. When you do, please include the following paragraph: Reprinted from "Shawne’s TV Guide," a free newsletter that generates media & on-camera coaching in traditional & social media to grow your business, career and non-profit. Subscribe at http://www.ShawneTV.com. Copyright 2013 Shawne Duperon, ShawneTV Inc. ShawneTV 877-759-4599 29558 English Way Novi, MI 48377 USA www.facebook.com/ShawneTV www.facebook.com/projectforgive If you no longer wish to receive communication from us: http://autocontactor.com/o?r=6649dadb4aa848c7bd75cd9fd7842c42 To update your contact information: http://autocontactor.com/o?c=1&r=6649dadb4aa848c7bd75cd9fd7842c42