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| Gas brand extends Jennifer Hudson-led effort By Christopher Heine Shell is rebooting the #makethefuture music video it launched last month that featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade. It's the same ... Read more » |
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| Mail-in orders from third-party provider start at $99 By Marty Swant |
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| Brand already targeted Friendsgiving searches By Lauren Johnson |
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| Teddy Lynn led Ogilvy & Mather's content and social By Sami Main |
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| The market is slowly becoming standardized By Sami Main The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content. Read more » |
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| Inside the brand's weather-monitoring dashboard By Christopher Heine Millions of Americans will wait until the last minute to send holiday gifts to far-flung locales, and many will lean on FedEx to make it happen in a hurry. There's a data-based story behind why the brand has ... Read more » |
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| Download your favorite videos for later By Sami Main Here's some news from Netflix to make your travel and holiday plans a little easier. Read more » |
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| Featured Jobs | | Progressive Business Media East Coast | | Hughes Hubbard & Reed Battery Park, New York, New York | | Rocky Mountain Institute New York City, New York (US) | | American National Standards Institute Midtown Manhattan | | BridgeTower Media St. Louis, MO and Richmond, VA | | |
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| TubeMogul and Rocket Fuel join growing list By Lauren Johnson Due to the uproar over President-elect Donald Trump's decision to appoint former Brietbart chairman Steve Bannon to his administration, a growing number of ad-tech companies are pulling the plug on the site's ... Read more » |
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| Brand practitioners weigh in By Christopher Heine Whether influencer marketing works can be controversial among brand practitioners. Linqia is an influencer platform, but in spite of the company's obvious interests, its study actually seems to shine light ... Read more » |
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| 'Vocal' will pay writers with niche interests By Sami Main Rick Schwartz believes you should be paid for your time and effort, and he realizes that's a novel idea in this start-up, free-content world. Read more » |
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