John,
For marketing success, it’s not just what you say, it’s when you say it.
Successful marketing helps guide a customer through a series of decisions, giving them the information they need to choose whether they should act on a conversion ask.
After publishing the value sequencing decider graphic, a reader emailed us asking for an example.
So we do just that in today’s article – Value Sequencing: A step-by-step examination of a landing page that generated 638% more conversions.
Read now for a step-by-step walk through a specific experiment, to help you optimize the thought sequence for your brand’s landing pages and other marketing.
Here’s to delivering the right value in the right order,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help.
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