[Sherpa B2B] Conversion increases 88% through A/B testing

3 years ago


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Discover how one company’s willingness to test believed best practices increased page conversion rates by 88%.
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Landing Page Optimization: Testing location-based pages increases conversion 88%


Though most of BusinesSuites’ sales were coming from its site, the office space provider was experiencing low conversion rates. The team knew people were falling out of the site’s sales funnel.
In order to increase conversion, BusinesSuites used incremental site changes to perform a large-scale A/B split test, running the old location-specific landing pages against redesigned treatments. Learn how this large-scale effort, combined with BusinesSuites’ willingness to test believed best practices, increased these pages’ conversion rates by 88% and decreased the new pages’ CPA (cost per action) by 45%.
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