It’s not just what you say, it’s how you say it View in browser
        
John,

So you’ve discovered an effective value proposition. You can’t just stuff it into a headline and say it “at” customers. Ask yourself – does your marketing copy have earfeel?

Read on for specific examples where marketers overlook the importance of how their copy sounds. You can optimize your own marketing by avoiding these mistakes.

Here’s to getting the copy just right,

Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute

P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help.
3 Ways to Maximize our Research:  Free Reports   Online Learning   Research Partnerships
Join us on Twitter Join us on Facebook Join us on Flickr Join our Blog Send us an Email
Don’t let us get caught in a junk folder. Ensure you receive our newsletter by adding d.burstein@marketingsherpa.com to your Safe Sender, White List or Address Book.

The B2B Marketing Newsletter is published by MECLABS.
You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters.
We protect your privacy
4315 Pablo Oaks Court, Jacksonville, FL 32224, United States
© 2019 MarketingSherpa LLC