John, “The more we get engaged in marketing culture, the less we get in touch with the average consumer.” This quote is from Flint McGlaughlin’s featured session at MarketingSherpa Summit – The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have. Watch the video replay of that session now to get inspired to better serve your customers. And get practical ideas to help you put that inspiration into action, including a case study example with a B2B company offering business VoIP telephone services. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help.