B2B Marketing: How a staffing firm used content to wake up over 90,000 “Sleeping Beauty” leads | Although the marketing team at Adecco Group began running marketing automation campaigns in 2013, it wasn’t as evolved as they wanted, and the results showed it. They decided to thoughtfully build out personas and create content to fit each stage in the funnel.
Read how the team was able to increase opportunities created from marketing generated leads by 116% year-over-year from 2015 to 1016. | | |
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Beyond Advertising: Creating Value Through all Email and Mobile Touchpoints |
Join our free webinar with Catharine Hays, the founder of the Wharton Future of Advertising Program. She will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology & other disciplines from 22 countries.
Today
2:00 PM - 2:45 PM EDT | | |
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