John,
From MarTech to vendor management, predictive analytics to efficient media buys – marketing is complex.
But for all those activities and investments to be effective, their underpinning should be dead simple – a compelling, credible value proposition.
In our latest article – B2B Value Proposition: How a tech startup used a value prop workshop to help prepare for a public offering (4 takeaways for your brand) – we share an interview with two execs of a tech startup right after they completed a value proposition workshop with their team.
Read on (and watch the video interview)to learn what LocatorX’s leaders took away from the process. Then use these ideas to get value proposition alignment from all the key stakeholders in your business.
Here’s to communicating and delivering value,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
