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MarketingSherpa. B2B Marketing. Demand Generation and Lead Nurturing Case Studies

How an IT Solution Provider used Behavioral Research to Create a Customer-centric Website that Increased Lead Conversion by 42%

DLT's website needed a change. The 25-year-old company was a cutting-edge IT solutions provider for the public sector, but its website no longer reflected that. Engagement on the website was decreasing, which meant they were losing customers and losing revenue.

Thomas Mahoney, Director, Marketing Solutions, DLT, and his marketing team partnered with their vendors to transform the website into a place that provided a tailor-made experience for each prospect who visited, from the graphics to the call-to-action button. Watch the full, free session to see how they increased lead conversion by 42%.
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