[Sherpa B2B] How attacking its Goliath competitor head on drove a 20% increase in users for Ryver

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7 years ago

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Read about how Ryver made a name for itself in the team communication sphere by calling out its competitor.

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B2B Marketing: How team communication product Ryver started a Twitter war with Slack fans to drive a 20% increase in users

Team communication product Ryver wanted to get the word out about its service, which runs similarly to Slack but is completely free. Competing against a household brand like Slack, the marketing team decided the only choice was to directly attack Slack on Twitter in an effort to incite fans into drawing attention to Ryver.
Read how Ryver’s value proposition was used in direct opposition to areas where Slack was lacking and proved the theory that all publicity is good publicity.

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