Improving product scalability, reliability and security to create a better product to sell View in browser John, The product itself has a huge impact on marketing of said product. Especially a software product with a 14-day free trial. In our latest article – How a software company leveraged Amazon Web Services to improve customer experience and enable user growth – we take a technical look at optimizing your product so you can increase sales. Read on (and watch the video interview) to learn how software company BluHorn added more customers by increasing scalability and was able to keep more of them by improving reliability. Here’s to product optimization, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. 3 Ways to Maximize our Research:  Free Reports   Online Learning   Research Partnerships Don’t let us get caught in a junk folder. Ensure you receive our newsletter by adding d.burstein@marketingsherpa.com to your Safe Sender, White List or Address Book. The B2B Marketing Newsletter is published by MECLABS. You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters. We protect your privacy 4315 Pablo Oaks Court, Jacksonville, FL 32224, United States ©2018 MECLABS Institute LLC