MarketingSherpa B2B Marketing

Watch the Media Center interview with the Director of Marketing Operations for DLT on how his team inserted necessary relevancy into prospects’ digital experience.

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B2B Marketing: Using behavioral data to create a customer-centric website

Watch Tom Mahoney, Director, Marketing Operations, DLT, speak about his team’s efforts in using behavioral data to match existing customers with already existing content.

By streamlining the customer journey with data benchmarks, the improved experience converted prospects more efficiently, driving website conversions by 42%.

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MarketingSherpa Quick Guide to Inbound Marketing for B2B

Get this actionable report full of bite-sized tips built for the busy B2B marketer and learn:

Why making your clients the “star” of your campaign is a smart move
How to balance curated and original content
Ways to make the most of the in-house resources you already have
Ideas for borrowing inbound tactics from your B2C counterparts

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