[Sherpa B2B] How PR Newswire Shortened Its Sales Cycle 30%

3 years ago


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Discover how one B2B company started a campaign to orchestrate content within every marketing channel and increased sales 7%.
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B2B Marketing: How PR Newswire Shortened Its Sales Cycle 30%


Like many organizations, while PR Newswire was intensely focused on helping other organizations achieve their goals, it was challenged to achieve those same goals.
Last year it started a campaign to orchestrate content within every marketing channel to accelerate the unique buying cycles of more than 25,000 prospects and customers across the globe. Today, it has achieved higher engagement, revenues and customer satisfaction than ever before.
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