This blog post covers three common mistakes for B2B social media marketing, and how to avoid them. View in browser Avoiding 3 Common Mistakes in B2B Social Media Marketing Many B2B marketers make the mistake of coddling social media and not expanding it to its full potential. In this article, we cover three ways you can make that mistake and how to avoid it by turning social media into its own driver of company revenue. Read More   MarketingSherpa Quick Guide to Inbound Marketing for B2B Get this actionable report full of bite-sized tips built for the busy B2B marketer and learn: Why making your clients the “star” of your campaign is a smart move How to balance curated and original content Ways to make the most of the in-house resources you already have Ideas for borrowing inbound tactics from your B2C counterparts Get Full Details   More Recent MarketingSherpa Headlines: 1. 4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop 2. Marketing Chart: The most affluent consumers also the most likely to engage with marketing 3. The Radical Idea: Customer-first marketing prioritizes customer experience over upsells 4. Click to search more than 1,700 case studies in the MarketingSherpa Library 3 Ways to Maximize our Research:  Free reports   #Sherpa18   UF Graduate Certificate Don’t let us get caught in a junk folder. Ensure you receive our newsletter by adding reply@marketingsherpa.com to your Safe Sender, White List or Address Book. The B2B Marketing Newsletter is published by MECLABS. You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters. 4315 Pablo Oaks Court Jacksonville, FL 32224, United States ©2017 MECLABS Institute, LLC