John,
You might enjoy this email …
… but for the cost of moving your finger and clicking this link – Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells – you can upgrade to read a full article at no monetary cost to you.
I guess that’s the upsell pitch of an email, right? Don’t just read this email, “pay” with a click and you can get more on the landing page or website. There is a significant value gulf between what you get in the email and what you get on the website that attracts a click.
Read on for an exploration into the concept of value gulfs, and how to use the idea to get more product upgrades and upsells in your marketing. (I promise I’m not nearly as cheeky in the actual article.)
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
