| | | | Measuring the Effectiveness of Social Media Campaigns in B2B for Internal and External Results | How can you justify growing your team or asking for a larger budget? The key is telling stories that connect social media metrics to business challenges and goals.
In this MarketingSherpa Summit 2016 Media Center interview, Brian MacDonald, Senior Manager of Digital Marketing, Hewlett Packard Enterprise, will discuss his takeaways from relating campaigns, tactics and intermediate metrics to business objectives. |
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| Inside the Industry with Ryan Phelan | “Once you figure out media propensity, learn where your customers are more apt to respond. Customers are everywhere today — social media, on the web, in their email, on mobile apps — but that doesn't mean that's where they'll respond.”
Get more insight from industry professional Ryan Phelan, Vice President, Marketing Insights, Adestra, on our recent research into customer-first marketing. | | |
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