MarketingSherpa B2B Marketing

Lessons learned from Google's hilarious mistake with automated personalization.

What You Can Learn about Automated Personalization from Google’s Mistake

Personalization can be an effective but challenging tactic. If you’ve ever struggled with personalization, take heart in Google’s hilarious mistake in a recent direct mail piece to our organization. And then learn a few lessons from that mistake to improve the accuracy of your own personalization efforts.

How The Global Leadership Summit created an optimization and testing culture that grew attendance by 16% to 400,000

Join the free MECLABS Institute (our parent research organization) webinar to learn how to create a customer-first optimization and testing culture while improving experimentation results with John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).

Today, October 4, 2017
2:00 PM – 3:00 PM EDT

Register Now

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