John,
I recently received an email from an email subscriber asking how he could point people to the MarketingSherpa Landing Page Handbook. He ended the email by saying …
“I still think the Landing Page Handbook is the best resource on the topic that has ever been produced.” – Ken Molay, President, Webinar Success
So we dug into our archives, and are now offering the 273-page MarketingSherpa Landing Page Handbook: How to raise conversions – data & design guidelines free to you, our email subscribers.
Many of the lessons in here are timeless, which is why we are providing it to you right now. A few of my personal favorites are: Tips for creating hero shots – on page 84 Using photos of people – on page 86 Buttons: Can you see your button from across the room? – on page 104 (even more important now with the rise of mobile) Analysis of gobbledygook in press releases – on page 128 How to test a landing page contest to test new “outside the box” ideas – page 249 Download your handbook now to improve your landing page performance.
Here’s to your landing page success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help.
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