John,
For a complex sale, you need to get the initial interest of the right people. And then you need to guide them through the mental process of making a purchase decision.
In other words, lead generation success = nature + nurture, as we discuss in the latest MarketingSherpa article.
Read on for 9 tips to improve your lead generation and nurturing strategy from Flooring America, Helix, Mercer-Mettl and more.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
