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| John, B2B marketing has always required a specific skill set – the creativity to come up with concepts and campaigns, the technical capacity to understand the complex workings of an industry, and the diplomacy to forge a working relationship with Sales. At MarketingSherpa, we’ve told the stories of B2B marketers who have meshed these and we’ve shared how-to information and data to help you get results. Today we dive into our archive of this content and share the most popular B2B articles from 20 years of reporting. Read on to learn more about conducting competitive analyses, marketing to small and medium businesses, human resources professionals and more. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | ||||||||
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