John,
“Recurring payments have changed the way that Americans consume software, music, movies, television, fitness, clothing, and food,” according to Barron’s.
The transformation is so large that “How Subscriptions Are Remaking Corporate America” was a recent cover story for the noted business weekly.
To help your company lock in a regular stream of revenue whether it’s a traditional subscription-driven company like a newspaper or magazine or a company that is looking to transition to a recurring revenue model, we put together this swipe file of 26 subscription marketing experiments that MECLABS Institute analysts conducted with B2B and B2C companies to help them learn about their customers and improve conversion rates.
Download the Research-based Subscription Case Studies Swipe File now. And if these experiments inspire your own tests, we’d love to see the results.
Here’s to higher-converting subscription websites,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. If you need help improving subscription conversion, you might want to consider a MECLABS QuickWin Intensive
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