Looking for some inspiration to kick off your 2018 marketing efforts? Check out the most popular MarketingSherpa B2B articles and case studies of 2017. View in browser
MarketingSherpa. B2B Marketing. Demand Generation and Lead Nurturing Case Studies
John,

As we embark on a new year of B2B marketing, we’ve all set goals to drive more revenue and conversions, generate more traffic and create killer multi-platform content – but where do we begin?

To help inspire you, we’ve compiled a list of our readers’ favorite B2B content from last year in the article Most Popular MarketingSherpa B2B Articles and Case Studies of 2017.

Read on to learn how to avoid the 3 most common social media mistakes, 5 Inbound marketing hacks that can be applied to B2B marketing, how to avoid automated personalization mistakes and more.

Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa

P.S. Start the new year by building your skills in value prop, LPO, A/B testing, and email messaging. Get 15% off 2+ courses, 25% off 5+ MECLABS.com/courses.
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