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MarketingSherpa. B2B Marketing. Demand Generation and Lead Nurturing Case Studies

How Travel Leaders Built User-generated Content from 4,000 Agents and Increased Leads 91%
Brian Hegarty, Vice President, Marketing, Travel Leaders Group, noticed the travel industry’s changing landscape and realized that to maintain relevancy in its space, the company would need to adapt along with it.

"Customers don't want to be marketed to anymore, they want to be part of the conversation."

In this full, free interview from MarketingSherpa Summit 2017, Hegarty shares the aha moment that launched Travel Leaders Group to the front of the industry.

Agent-generated content became the secret sauce. This program increased the volume of leads generated from 0 to 100,000 over the first three years, with a 25% conversion rate and $5,000+ average sale.
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