John,
Communicating a value proposition is a journey. Be wary of overwhelming customers with too much, too soon… or assuming they’re ready to understand your company’s value prop when they’re not even sold on the overall category yet.
We address value proposition communication today on the MarketingSherpa blog – Ask MarketingSherpa: Value proposition layers versus communicating the value prop concisely
Read on to see our response to a question a MarketingSherpa reader emailed in about value prop for a site redesign.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
