John,
I gave my daughter a Slinky recently and told her to go to the stairs and play with it.
She walked down the stars, bobbing it up and down like a yo-yo. She had no idea it could tumble down the stairs, end-over-end, on its own. Its usability was obvious to me, but foreign to her.
Usability is in the eyes of the beholder. That which is easy to us isn’t always obvious to our customers. We explore that topic in the just-published Marketing 101: What is website usability?
Read on for a deeper exploration of why something that is outwardly simple can actually be quite hard, and feel free to share this blog post with entry-level marketers who are unfamiliar with the term.
Here’s to customer-first websites,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help.
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