MarketingSherpa B2B Marketing

ICYMI: Replay and transcript of Wharton’s Marketing Matters Sirius XM show.

Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute

“[The question we should be asking is], ‘Who is this person, and how can I truly serve them?’ If you think that way, what you call a lead becomes a human being.” – Flint McGlaughlin

Catharine Hays, Executive Director of The Wharton Future of Advertising Program recently interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, and Daniel Burstein, Senior Director, Content, MarketingSherpa, on Sirius XM Channel 111.

Listen to the replay of that conversation, or read the transcript, to get insights into using customer-first marketing and customer-first science to build your company’s sustainable competitive advantage.

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