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| John, It’s just a button at the bottom of a webpage. How much does the wording really matter? As you can see in our latest article, small changes to wording can have an outsize impact on your marketing results – Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words. Read on as we break down the subtle yet significant differences in customer perception from simple call-to-action word changes. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
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