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MarketingSherpa. Consumer Marketing. Product Marketing and Ecommerce Case Studies

Customer-First Marketing Research: 4 key data points from research with 2,400 consumers

All marketers should have three key questions in their head at all times. What do consumers really think about your business practices? What marketing approaches can I use to tell them about our business? And where do they want to hear these messages (i.e. channel preferences)?

To help you get an answer to these questions, we conducted research with 2,400 U.S. consumers. So, read this blog post to see a few snack-size videos discussing 4 key customer insights we took away from the research.
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