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| John, Mobile marketing and digital advertising are just getting more complex and harder. There is no shortage of vendors who would like to give you advice … but they have a conflict of interest. That’s why it can be so valuable to learn from a brand-side marketing peer. For our latest article – Mobile Ad Campaign Optimization: 6 tactics from a high-performing marketer to increase conversion – I recently visited the Mayo Clinic’s Jacksonville campus (an easy trip across the street from our headquarters) to interview marketing manager Ashley Testa. Ashley and her team generated 1,000% digital revenue growth at Cox Media Group before joining Mayo Clinic. Read on for six tactics to improve your own mobile marketing efforts based on her career experience. Here’s to sharing knowledge to improve results, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | ||||||||
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