John,
Shorter is better.
That’s what most marketers think about their landing page or email copy. After all, nobody has the time to read anymore, right?
If that’s your steadfast belief, get ready to have your paradigm rocked as we share how Aetna’s HealthSpire startup generated 638% more leads for its call center.
Read and/or watch this interview as Denis Mrkva, General Manager, HealthSpire, shares discoveries from a landing page experiment, along with his approach to create a successful call center.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
