Read how Airstream was able to better nurture customers at the top of the funnel using lifestyle content. View in browser
MarketingSherpa. Consumer Marketing. Product Marketing and Ecommerce Case Studies

B2C Marketing: How Airstream used lifestyle content to nurture top-of-the-funnel customers
To improve customer relationships at the top of the funnel, Airstream wanted to rework its homepage and newsletter to better reflect the lifestyle nature of its brand. This meant improving lead generation by developing and focusing on lifestyle content.

Read how Airstream was able to energize conversion paths through promoting lifestyle and persona-driven content.
            Read More ►            
More Recent MarketingSherpa Headlines:

1. Marketing Chart: When customers ignore direct mail, here’s why they do it (by industry)

2. 4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop

3. Marketing Chart: The most affluent consumers also the most likely to engage with marketing

4. Click to search more than 1,700 case studies in the MarketingSherpa Library
3 Ways to Maximize our Research:  Free reports   Share Your Story   UF Graduate Certificate
Join us on Twitter Join us on Facebook Join us on Flickr Join our Blog Send us an Email
Don’t let us get caught in a junk folder. Ensure you receive our newsletter by adding reply@marketingsherpa.com to your Safe Sender, White List or Address Book.

The Consumer Marketing Newsletter is published by MECLABS.
You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters.
We Protect your privacy
4315 Pablo Oaks Court Jacksonville, FL 32224, United States
©2017 MECLABS Institute, LLC