[Sherpa B2C] App contest produces better listener insight than Nielson

3 years ago

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Discover how an independent radio station used a multichannel marketing strategy to gain insight into its listener base.
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Customer-Centric Marketing: Multichannel campaign increases app engagement 56% for station

For media companies that rely on listeners and viewers to influence advertising spots, consumer engagement is everything. After KPRi, an independent radio station in San Diego, launched its app, the team saw a smaller weekend listener base than it wanted.
By launching an app-based contest and utilizing a multichannel strategy for its promotion, KPRi was able to see a 56% increase in its app's engagement. Learn how the station employed this campaign and, in the process, developed a more in-depth understanding of its listener base.
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