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| John, Call centers are still key to the success of many businesses, so in this case study – Call Center Optimization: How The Globe and Mail cut number of calls in half while increasing sales per hour – we’ll take an inside look at how it’s done in Canada’s most widely read newspaper on weekdays and Saturdays. “We've been using telemarketing for years. No one had the time to actually go through and do a deep dive of how well our telesales channel was doing,” said Andrea Greer, Manager, Print Subscription Sales. Read this case study to learn what happened when Greer and her team dug a little deeper into the call center process. Here’s to optimizing every part of the marketing funnel, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Let us know how we can help. | ||||||||
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