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| John, We all want satisfied customers. But how accurately are we measuring the data to see if we are succeeding in providing customer-first products and services? Customers are unique individuals with varying expectations. So if you’re engaged in any customer satisfaction work, you should determine what types of customers you have and then what resulting expectations each type of customer would like from the product. Read more about customer satisfaction segmentation so that you can determine if your marketing is making the right promise and delivering on it. Here’s to customer-first marketing, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Let us know how we can help. | ||||||||
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