| | | | B2C Marketing: HomEquity Bank increases inquiries generated online five-fold with 55 and older customers | As the 55 and older population becomes increasingly tech-savvy, businesses that cater to that group need to adapt digital strategies. HomEquity Bank has spent the last four years building up its digital approach to seniors with landing pages, content and mobile.
Read how they were able to go from 250,000 unique page visits a year to over a million. |
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| | | MarketingExperiments Quick Win Clinics: Learn easy tactics for effective optimization | MarketingExperiments, the sister company of MarketingSherpa, recently introduced a new type of content to help marketers improve their results — the Quick Win Clinic series.
A Quick Win Clinic is a short, bite-sized video designed to help marketers discover easy marketing wins that are difficult to detect. Each week, Flint McGlaughlin, Managing Director of MECLABS Institute, takes a page submitted by readers and optimizes it on the fly.
Watch a recent episode for some quick ideas and inspiration, or submit your own marketing collateral for the chance to have it optimized in an upcoming clinic. | | |
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