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MarketingSherpa. Consumer Marketing. Product Marketing and Ecommerce Case Studies

Leveraging the Complex (and Weird) Landscape of Snapchat: How HP generated 10x more engagement

Snapchat is one of the fastest growing new social media platforms, with over 150 million daily active users. But what exactly is it? And how can we, as marketers, leverage it?

Stef Brower, Global Social Marketing Manager, HP, and her team set out to find answers to these questions. With the help of Frank Danna and his associates at Softway, they created a content strategy that generated 10x more engagement. Watch the video to find out more, and to learn if Snapchat is right for your brand.
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