| | | | B2C Marketing: How Skyjet developed an app to increase leads through cost transparency | | This year at MarketingSherpa Summit, we interviewed Jonathan Levey, Senior Digital Marketing Manager, Flexjet, about the company's journey developing an app for its Skyjet brand that both aligned with business strategy and exceeded customer needs. | | |
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| Free Conversion Analysis Tool from our parent research organization MECLABS Institute | | Sometimes just knowing where to start is half the battle. The MECLABS Conversion Analysis Tool was designed to help marketers take a systematic approach to optimizing their marketing messages and collateral. With this free Excel tool, you will get: Direction on choosing the best test objective and opportunity Step-by-step guidance on diagnosing the problems in your marketing funnels A rigorous process of defining treatments, variables and metrics for testing | | |
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