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| John, I’m a marketer. You’re a marketer. But that isn’t the only term that defines us. We’re also people. And so are our customers. It’s a fact that is all too easy to overlook when staring at an analytics dashboard. Our own Linda Johnson explores those intersecting worlds in our latest article – How to be a killer marketer and have a clean conscience. Read on for examples from three companies that succeed in their marketing by shifting to an emotional, customer-first strategy. Here’s to fully understanding our customers … and ourselves, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | ||||||||
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