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| John, How can I charge a premium price? We recently got that question from a MarketingSherpa reader who didn’t feel like he was getting what his product was really worth. Many marketers feel like they must heavily leverage discounting to keep up with their sales goals, so to help you overcome that challenge we explore how to get high-paying customers and clients. Read our latest blog post to get ideas for improving margins on your products and services, along with a clear visual showing how pricing power and value differentiation are related. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | ||||||||
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