[Sherpa B2C] How to use transparency to generate customer trust

3 years ago

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Learn from a Harvard Business School professor the importance of establishing transparency for customer trust in an online environment.
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Customer Centricity: How to use transparency to generate customer trust

Transparency in marketing in an often discussed topic, but few people discuss transparency when it comes to company labor.
According to Michael Norton, Associate Professor, Harvard Business School, we need to discard the traditional idea that better equates with faster. Instead, companies should focus on showing the work that goes into helping their customers.
At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, Norton explained how this work transparency actually equates to customer trust.
In this video replay, learn the importance of establishing transparency and how this customer-centric approach can work in an online environment.
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