B2C Marketing: How Wattpad was able to boost in-app video ad completion rates by 98% | In a delicate balancing act of keeping audience and advertisers happy, Wattpad boosted in-app video ad completion rates to over 98%. By bringing influential writers into the ad process, the marketing team was able to successfully integrate video ads into the community.
Read below how the team developed a monetization strategy that focused on preserving the storytelling experience for users. |
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