John,
All marketing is a myth.
It’s a story told to explain the cost and value of products and services.
When these myths are true and well, they positively help shape value and cost perception, using tactics like those we explore in our latest article Marketing 101: What are decoy marketing and price anchoring?
Read on as we discuss choice framing, value anchoring and other psychological elements that affect not just your individual marketing performance but the entire global marketplace as well.
Here’s to helping your customers accurately perceive the value your brand delivers,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
