John,
You are not your customer.
That’s true for every marketer and salesperson on some level. And the gap is especially pronounced when there is a large demographic difference between the marketing and sales team and the customer, a topic we cover in Selling and Marketing to Senior Citizens When Your Team is Very Different From the Customer.
Read or watch now to hear wisdom from Denis Mrkva, general manager of Aetna’s HealthSpire subsidiary, sharing what he has learned while leading a team that sells (and serves) his customers with Medicare Advantage plans.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help.
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