John,
Marketing gets a bad rap.
It’s thought of as trickery. Or a way to scam people.
At its heart, though, effective marketing is teaching.
This idea we explore in today’s article, Marketing is Teaching: 3 examples of high-performance marketing that worked by educating the customer.
Read on for examples from an addiction treatment center, an aftermarket engine lubricant, and an over-the-counter probiotic.
Here’s to teaching your customers,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help.
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