John,
Mobile marketing has left vast wreckage of destroyed business models in its wake.
Or, to look at the flip side, mobile has been the rocket fuel of growth for the world’s hottest startups.
Harvard Business School professor Thales Teixeira has spent eight years researching both sides of this phenomenon to discover specific ways that startups disrupt industries … and smart ways for incumbents to react.
In MarketingSherpa’s latest article – Mobile Marketing and Value Decoupling: Interview with Harvard professor about eight years of research into business disruption – we conduct an in-depth interview to learn from Teixeira what all this change means for the mobile marketer.
Read on for examples from Uber, Trōv, Best Buy, Telefonica, Fortnite and more.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
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